How Lance Does It: Put the Success Formula of a Champion into Everything You Do

What is the secret to someone like Lance Armstrong's consistent and phenomenal success? Is it something you're born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.

No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle, including the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.

"'Lance hates losing, but is not afraid of it.'" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport." —from How Lance Does It

How does Lance Armstrong do it?
One of the greatest athletes of all time has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it's his exuberance for life that sets him apart as an athlete, celebrity spokesperson, and international icon for hope and living strong. How Lance Does It is an entertaining and powerful handbook for applying the secrets of a champion to your own peak performance goals.

Author Brad Kearns, a longtime friend of Armstrong and former champion professional triathlete, offers a unique insider's perspective. In this intimate and inspiring book he gives you direct access to the four success factors that Armstrong embodied as the world's greatest cyclist:

Positive Attitude: Overcome difficult circumstances and maintain a winning environment by interpreting your past experiences and present circumstances in a positive light.

Clarity of Purpose: Develop the deep commitment and focus needed to align your behavior and the pursuit of your goals with your ultimate life purpose.

Specialized Intelligence: Cultivate your smarts by learning and improving from mistakes, making intuitive decisions, and adopting a big-picture perspective on life challenges.

Pure Confidence: Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator—a pure love of the pursuit of peak performance. In doing so, you will awaken your inner strength and banish the fear of failure forever.

By understanding the factors that make Lance Armstrong a champion and applying them to your own personal and professional goals, you can realize the highest expression of your talents—whether it's in a bike race or the rat race, in the boardroom or the living room—and cultivate an unbeatable joy for living every day to the fullest.

Table of Contents

Acknowledgments
Introduction
Peeling the Onion: Who Is Lance Armstrong?
The Mystery of What Constitutes a Champion
The Success Factors in Action
Success Factor 1: Possitive Attitude
Success Factor 2: Clarity of Purpose
Success Factor 3: Specialized Intelligence
Success Factor 4: Pure Confidence
Keep Your Own Scorecard
Index

About the Author

Brad Kearns has been a friend of Lance Armstrong since their days as teammates on the pro triathlon circuit in the late 1980s. A noted speaker, author, and coach, he has published four books on health and fitness, including Breakthrough Triathlon Training, and numerous articles for leading endurance publications worldwide. He lives in Auburn, California, with his wife, Tracy, and two children, Jack and Maria.