Schwinn - Enthusiast Color Series

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Item # MB-80038  ISBN: 1580680038




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Who doesn't remember zipping around the neighborhood on a bike as a kid? Whether it was a Phantom, a Sting-Ray, or a Homegrown model, there's a good chance that the bike was built by Schwinn.

For more than a century, the Schwinn Bicycle Company has been producing some of America's best known and most popular bicycles. It was a family-owned operation until the 1990s, and during its heyday of the 1950s and 1960s, the Schwinn name and the bikes became a veritable icon.

In Schwinn, author Lou Dzierzak provides the complete story of this legendary bicycle manufacturer. The book traces the rise of Arnold, Schwinn & Company in the first part of the 20th century, its emergence as the world's leading bike maker in the postwar years, its struggle to keep pace with a changing industry in the 1970s and 1980s, and its tumultuous ride back through several ownership changes as a new century dawned.

With dozens of color photographs by Jeff Hackett, Schwinn is a stunning celebration of a great American bike.

Table of Contents

• Acknowledgments
• Introduction
• Birth of a Bicycle Legend: 1895-1950
• The Bicycle Boom: the 1950s
• Schwinn Expands its Model Line: the 1960s
• 75 Years Young: the 1970s
• Schwinn Faces a Changing Marketplace: the 1980s
• New Owners and a New Attitude: the 1990s
• Schwinn Enters its Third Century: 2000 and Beyond
• Index

Schwinn - Enthusiast Color Series